IEA join Webree at the Forefront

Client Overview: 
IEA Clean Coal Centre produces research reports on clean coal technologies and the sustainable use of coal world-wide.  Research is forwarded to governments and industry through direct advice, review reports, facilitation of R & D and provision of networks.

Brief:
Sales of research reports through the IEA Clean Coal Centre corporate website is additional revenue on top of membership fees and contributes back to original research expenses. It became apparent that the volume of sales could be improved by providing an additional website with better navigation and enhanced search engine visibility.

Solution:

Our key focus has been on THE CUSTOMER... by making it easy to find what you’re looking for. Using the tools available to us within our Xpor CMS platform, we’ve built a rich, interactive and well presented library of reports that are simple to find whether you’re searching Google or navigating the website itself.

Webree have built the bookshop on their powerful PublishOR software, which is renowned for facilitating the document family of many large member organisations. Coupled with E-Commerce, PublishOR delivers a powerful online resource for selling books, reports, publications, technical guides, you name it. However, it is in no way limited to documents... with just as much scope for selling physical products, events or services.

The IEA Bookshop is the evolution of online document management, with deep analysis of PDF content to expose documents to search engine indexing while maintaining document security. Using the Forefront Library, customers can purchase hard copies of reports and are also given secure access to the electronic version without compromising document security.

Benefits :
The Forefront-Library is ACTION PACKED with features that both benefit and drive the IEA CCC E-Commerce service, some of which include:  

• Real time website and order statistics
• Automatic conversion and cataloguing of documents to secure PDF
• Group or member-specific discounts and distributions
• Highlighted documents by most popular, most rated, or featured
• Search engine friendly

Marketing and monitoring performance is important to achieving higher sales volumes. Using Xpor’s standard tools we were able to appear on Google’s front page results for report titles, category names and even generic terms like ‘clean coal reports’ WITHIN 4 DAYS OF LAUNCHING THE WEBSITE - Proof to the fact that we really understand the driving factors behind good search engine positions.

Visit the site:  http://bookshop.iea-coal.org

Why not put the system to the test today, and request a Demo of Webree's latest XPOR version "Exigo".  Exigo represents the latest in what you would expect (and in many cases, what you wouldn’t!) from an Enterprise Content Management suite.

For more information or to turn YOUR IDEA into a working, profitable reality online... call us on 023 9273 8000, or email sales@webree.com – Our friendly consultants will advise you on the right direction.