If you ask this question, you will soon see what purpose your website should have? It may be to provide up to date data / knowledge, access to support services and tools, or manage some aspect of their relationship with your organisation or ...
More and more Websites focussed on doing things - delivering a business process.
So is this difficult, expensive, threatening?
Not if you utilise a service that is built specifically to enable you to build and manage these features yourself.
The purpose of what we do is to give you control of your website. You know better than we do, and understand what your website can do for your clients / users. So you should be in control.
And then you can announce your new website "visit our new functional website to ... online!".
Please call to discuss your ideas, you will be pleasantly surprised at just how much you can do for yourself.